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<p>Predictive pricing strategies can overcome the limitations of historical cost-plus pricing strategies or those that use a predetermined margin. Instead, by forecasting demand for the product, it's possible to adjust prices dynamically to what the market can bear, A good example of predictive pricing is the pricing strategy used by Uber and other ride-hailing companies, as well as those used by some airlines.</p>
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<p>Understanding and forecasting demand accurately remains a key challenge for organizations. Demand is never linear and is affected by numerous variables, some of which are outside the organization's control. Predictive analytics allows organizations to improve demand forecasting through analyzing past and current trends, and together with market intelligence and economic forecasts, to forecast demand.</p>
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<p>Trading with knowledge of Demand Supply areas is more profitable than indicators. Indicators are for small kids. Market goes up, indicator follows; goes down, indicators follow. For kids its amusing. But in trading, to be profitable one needs to be grown up, do things grown ups do.</p>
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